Action Platinum Series Diecast 1/24 (1 of 700) 2013 Jeff Burton #31 Cheerios / Chevrolet SS NASCAR diecast, by Action. The Richard Childress Racing #31 Cheerios Chevrolet SS was raced by Jeff Burton in 6 events during the 2013 NASCAR Sprint Cup season.
Jeffrey T. “Jeff” Burton (born June 29, 1967), nicknamed “The Mayor”, is a retired American stock car racing driver. He scored 21 career victories in the Sprint Cup Series, including two Coca-Cola 600s in 1999 and 2001 and the 1999 Southern 500. He currently serves as a color analyst for NBC Sports, having joined them upon their return to their coverage of NASCAR. His brother Ward Burton and his nephew Jeb Burton have also competed in the Sprint Cup Series.